/* Central de Estrategia · paleta «más apagada» (esqueleto-2026-11-03 §4) y las mismas tipografías de Central de Contenido. */
@font-face{font-family:"Karla";font-style:normal;font-weight:400 800;font-display:swap;src:url(/fonts/karla/karla-var-normal-latin-ext.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"Karla";font-style:normal;font-weight:400 800;font-display:swap;src:url(/fonts/karla/karla-var-normal-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Manrope";font-style:normal;font-weight:400 800;font-display:swap;src:url(/fonts/manrope/manrope-var-normal-latin-ext.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"Manrope";font-style:normal;font-weight:400 800;font-display:swap;src:url(/fonts/manrope/manrope-var-normal-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"IBM Plex Mono";font-weight:400;font-style:normal;font-display:swap;src:url(/fonts/ibm-plex-mono-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Mono";font-weight:600;font-style:normal;font-display:swap;src:url(/fonts/ibm-plex-mono-latin-600-normal.woff2) format("woff2")}
:root{
  --navy:#181B3C;--rosa:#903762;--rosa-texto:#7E3056;--violeta:#5C539F;--tiffany:#337876;--tiffany-texto:#215856;--tiffany-tinte:#99C0BC;
  --texto-2:#43455E;--tenue:#5F6072;--fondo:#F8F8FA;--linea:#E4E4E7;--rosa-fondo:#F7EEF2;--violeta-fondo:#F1F0F6;--sel-fondo:#E1EBEA;
  --error:#9B2C26;--error-fondo:#F8ECEB;--ok:#2F6B52;--ok-fondo:#E6F1EC;--pend:#7A5B12;--pend-fondo:#F8F1E0;
  --degrade:linear-gradient(100deg,#5A9E9B 0%,#337876 32%,#5C539F 68%,#903762 100%);
  --f-t:"Karla",system-ui,sans-serif;--f-x:"Manrope",system-ui,sans-serif;--f-m:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --radio:18px;--radio-chico:12px;--sombra:0 1px 2px rgba(24,27,60,.05),0 8px 24px rgba(24,27,60,.06);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;font:400 16px/1.6 var(--f-x);color:var(--texto-2);background:var(--fondo)}
h1,h2,h3,h4{font-family:var(--f-t);color:var(--navy);line-height:1.15;margin:0 0 .5em;letter-spacing:-.01em}
h1{font-size:clamp(34px,5.2vw,58px);font-weight:800}
h2{font-size:clamp(26px,3.4vw,38px);font-weight:800}
h3{font-size:20px;font-weight:700}
p{margin:0 0 1em}
a{color:var(--tiffany-texto)}
a:hover{color:var(--rosa-texto)}
img{max-width:100%;height:auto}
::selection{background:var(--sel-fondo)}
.wrap{width:min(1160px,100% - 40px);margin-inline:auto}
.mono{font-family:var(--f-m)}
.saltar{position:absolute;left:-9999px}.saltar:focus{left:16px;top:16px;z-index:99;background:#fff;padding:8px 12px;border-radius:8px}
:focus-visible{outline:3px solid var(--violeta);outline-offset:2px}
/* Encabezado */
.hc{position:sticky;top:0;z-index:20;background:rgba(248,248,250,.92);backdrop-filter:saturate(1.2) blur(10px);border-bottom:1px solid var(--linea)}
.hc-in{width:min(1240px,100% - 32px);margin-inline:auto;display:flex;align-items:center;gap:16px;min-height:68px}
.hc-logo{display:flex;align-items:center;margin-right:auto}
.logo-svg{display:block;height:40px;width:auto}
.hc-nav{position:relative}
.hc-burger{display:none;align-items:center;gap:8px;border:1px solid var(--linea);background:#fff;border-radius:999px;padding:8px 14px;font:700 14px var(--f-t);color:var(--navy);cursor:pointer}
.hc-burger svg{width:20px;height:20px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round}
.hc-list{display:flex;gap:4px;list-style:none;margin:0;padding:0;align-items:center}
.hc-a{display:flex;align-items:center;gap:6px;padding:8px 10px;border-radius:10px;color:var(--navy);text-decoration:none;font:700 14.5px var(--f-t);white-space:nowrap}
.hc-a:hover{background:var(--violeta-fondo);color:var(--navy)}
.hc-mk svg{width:17px;height:17px;fill:none;stroke:var(--violeta);stroke-width:2;stroke-linecap:round;stroke-linejoin:round;display:block}
.hc-sec{display:none}
.hc-cta{background:var(--tiffany);color:#fff;text-decoration:none;font:800 14.5px var(--f-t);padding:11px 18px;border-radius:999px;white-space:nowrap}
.hc-cta:hover{background:var(--tiffany-texto);color:#fff}
@media (max-width:1100px){
  .hc-burger{display:inline-flex}
  .hc-list{display:none;position:absolute;right:0;top:calc(100% + 10px);flex-direction:column;align-items:stretch;background:#fff;border:1px solid var(--linea);border-radius:var(--radio);box-shadow:var(--sombra);padding:10px;min-width:260px}
  .hc-list.abierto{display:flex}
  .hc-sec{display:block}
}
@media (max-width:560px){.hc-cta{display:none}.logo-svg{height:34px}}
.migas ol{display:flex;flex-wrap:wrap;gap:6px;list-style:none;padding:18px 0 0;margin:0;font-size:13.5px;color:var(--tenue)}
.migas li+li::before{content:"/";margin-right:6px;color:var(--linea)}
.migas a{color:var(--tenue)}
/* Botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;border:0;border-radius:999px;padding:14px 22px;font:800 16px var(--f-t);text-decoration:none;cursor:pointer;line-height:1.1}
.btn-prim{background:var(--tiffany);color:#fff}.btn-prim:hover{background:var(--tiffany-texto);color:#fff}
.btn-rosa{background:var(--rosa);color:#fff}.btn-rosa:hover{background:var(--rosa-texto);color:#fff}
.btn-sec{background:#fff;color:var(--navy);border:1.5px solid var(--navy)}.btn-sec:hover{background:var(--violeta-fondo);color:var(--navy)}
.btn-claro{background:#fff;color:var(--navy)}.btn-claro:hover{background:var(--sel-fondo);color:var(--navy)}
.btn-chico{padding:7px 12px;font-size:13.5px}
.btn[disabled]{opacity:.55;cursor:not-allowed}
/* Secciones */
.sec{padding:72px 0}
.sec-top{padding:32px 0 56px}
.sec-alt{background:#fff;border-block:1px solid var(--linea)}
.eyebrow{display:inline-block;font:800 12.5px var(--f-t);letter-spacing:.12em;text-transform:uppercase;color:var(--violeta);margin-bottom:12px}
.lead{font-size:18.5px;color:var(--texto-2);max-width:62ch}
.hero{position:relative;overflow:hidden;padding:72px 0 80px}
.hero::before{content:"";position:absolute;inset:auto -10% -55% 35%;height:120%;background:radial-gradient(closest-side,rgba(92,83,159,.16),transparent),radial-gradient(closest-side at 70% 40%,rgba(51,120,118,.14),transparent);pointer-events:none}
.hero-grid{position:relative;display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center}
.hero h1 .deg{background:var(--degrade);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.hero-nota{font-size:14px;color:var(--tenue);margin-top:14px}
.hero-card{background:#fff;border:1px solid var(--linea);border-radius:24px;box-shadow:var(--sombra);padding:26px}
.hero-card h2{font-size:20px;margin-bottom:14px}
.rep-linea{display:grid;grid-template-columns:28px 1fr;gap:12px;padding:12px 0;border-top:1px solid var(--linea)}
.rep-linea:first-of-type{border-top:0}
.rep-n{width:28px;height:28px;border-radius:50%;display:grid;place-items:center;font:800 13px var(--f-t);color:#fff;background:var(--degrade)}
.rep-linea b{display:block;font-family:var(--f-t);color:var(--navy)}
.rep-linea span{font-size:14.5px}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr}.hero{padding:44px 0 56px}}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
@media (max-width:1000px){.grid-4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:760px){.grid-4,.grid-3,.grid-2{grid-template-columns:1fr}}
.card{background:#fff;border:1px solid var(--linea);border-radius:var(--radio);padding:24px;box-shadow:var(--sombra);display:flex;flex-direction:column}
.card h3{margin-bottom:8px}
.card p{font-size:15px}
.card .precio{margin-top:auto;padding-top:14px;border-top:1px solid var(--linea);font-size:14.5px}
.card .precio b{font-family:var(--f-t);color:var(--navy);font-size:17px}
.card .acciones{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.ic{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;background:var(--violeta-fondo);margin-bottom:14px}
.ic svg{width:22px;height:22px;fill:none;stroke:var(--violeta);stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.pasos{counter-reset:p;list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.pasos li{counter-increment:p;background:#fff;border:1px solid var(--linea);border-radius:var(--radio);padding:22px}
.pasos li::before{content:counter(p);display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:var(--navy);color:#fff;font:800 15px var(--f-t);margin-bottom:12px}
.pasos b{display:block;font-family:var(--f-t);color:var(--navy);font-size:17px;margin-bottom:4px}
@media (max-width:1000px){.pasos{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.pasos{grid-template-columns:1fr}}
.aviso{border-radius:var(--radio-chico);padding:14px 18px;background:var(--rosa-fondo);border-left:4px solid var(--rosa);color:var(--navy);font-size:15px}
.aviso b{color:var(--rosa-texto)}
.aviso-ok{background:var(--ok-fondo);border-color:var(--ok)}
.aviso-pend{background:var(--pend-fondo);border-color:var(--pend)}
.aviso-error{background:var(--error-fondo);border-color:var(--error)}
.tabla{width:100%;border-collapse:collapse;background:#fff;border:1px solid var(--linea);border-radius:var(--radio);overflow:hidden;font-size:15px}
.tabla th,.tabla td{padding:14px 16px;text-align:left;border-bottom:1px solid var(--linea);vertical-align:top}
.tabla th{font:800 14px var(--f-t);color:var(--navy);background:var(--violeta-fondo)}
.tabla tr:last-child td{border-bottom:0}
.tabla-scroll{overflow-x:auto}
.lista-check{list-style:none;padding:0;margin:0 0 1em}
.lista-check li{position:relative;padding-left:28px;margin-bottom:8px}
.lista-check li::before{content:"";position:absolute;left:4px;top:.5em;width:12px;height:7px;border-left:2.5px solid var(--tiffany);border-bottom:2.5px solid var(--tiffany);transform:rotate(-45deg)}
.faq details{background:#fff;border:1px solid var(--linea);border-radius:var(--radio-chico);padding:16px 20px;margin-bottom:10px}
.faq summary{cursor:pointer;font:700 17px var(--f-t);color:var(--navy)}
.faq details p{margin:12px 0 0}
.quien{display:grid;grid-template-columns:280px 1fr;gap:36px;align-items:center}
.quien img{border-radius:24px;box-shadow:var(--sombra);background:var(--violeta-fondo)}
@media (max-width:760px){.quien{grid-template-columns:1fr}.quien img{max-width:240px}}
.marcas{display:flex;flex-wrap:wrap;gap:10px 22px;list-style:none;padding:0;margin:0;font:800 15px var(--f-t);letter-spacing:.08em;color:var(--tenue)}
.legal-cuerpo{max-width:820px}
.legal-cuerpo h2{font-size:24px;margin-top:1.6em}
.legal-cuerpo .tabla{margin-bottom:1.2em}
/* Pie */
.foot{background:var(--navy);color:#D9DAE6;margin-top:0}
.foot a{color:#fff}
.nl-pie{background:var(--degrade);color:#fff}
.nl-pie-in{display:flex;flex-wrap:wrap;gap:20px;align-items:center;justify-content:space-between;padding:32px 0}
.nl-tit{color:#fff;font-size:26px;margin:0 0 4px}
.nl-pie p{margin:0}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px;padding:48px 0 28px}
.foot h4{color:#fff;font-size:15px;letter-spacing:.06em;text-transform:uppercase}
.foot ul{list-style:none;padding:0;margin:0}
.foot li{margin-bottom:8px}
.foot li a{color:#D9DAE6;text-decoration:none}.foot li a:hover{color:#fff;text-decoration:underline}
.brand-pie{display:inline-block;margin-bottom:12px;background:#fff;padding:10px 14px;border-radius:14px}
.foot-mail{font-weight:700}
.foot-legal{border-top:1px solid rgba(255,255,255,.14);padding:18px 0;font-size:14px;display:flex;flex-wrap:wrap;gap:6px 10px}
.foot-legal .sep{opacity:.5}
.foot-copy{font-size:13px;opacity:.8;padding-bottom:28px;margin:0}
@media (max-width:760px){.foot-grid{grid-template-columns:1fr}}
.wa-burbuja{position:fixed;right:18px;bottom:18px;z-index:30;width:56px;height:56px;border-radius:50%;background:#2E8B57;display:grid;place-items:center;box-shadow:0 8px 24px rgba(24,27,60,.25)}
.wa-burbuja svg{width:28px;height:28px;fill:#fff}
/* Formularios (app) */
.form{display:grid;gap:22px;max-width:760px}
.bloque{background:#fff;border:1px solid var(--linea);border-radius:var(--radio);padding:24px}
.bloque h2{font-size:22px}
.campo{display:grid;gap:6px;margin-bottom:16px}
.campo label,.lbl{font:700 15px var(--f-t);color:var(--navy)}
.campo input,.campo textarea,.campo select{font:400 16px var(--f-x);color:var(--navy);border:1.5px solid #C9CAD3;border-radius:10px;padding:11px 12px;background:#fff;width:100%}
.campo textarea{min-height:96px;resize:vertical}
.campo input:focus,.campo textarea:focus,.campo select:focus{border-color:var(--violeta);outline:none;box-shadow:0 0 0 3px rgba(92,83,159,.18)}
.ayuda{font-size:13.5px;color:var(--tenue);margin:0}
.campo-err{color:var(--error);font-size:14px;margin:0;min-height:0}
.check{display:flex;gap:10px;align-items:flex-start;font-size:15px}
.check input{margin-top:4px;width:18px;height:18px}
.errores{background:var(--error-fondo);border:1px solid var(--error);color:var(--error);border-radius:var(--radio-chico);padding:14px 18px}
.errores ul{margin:6px 0 0;padding-left:18px}
.pago{display:grid;gap:10px}
.pago-dato{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin:0}
.pago-monto{font:800 30px var(--f-t);color:var(--navy)}
.pago-concepto{background:var(--violeta-fondo);border-radius:var(--radio-chico);padding:14px 16px}
.copiar-aviso{font-size:13px;color:var(--ok)}
.estado-chip{display:inline-block;padding:6px 12px;border-radius:999px;font:800 13.5px var(--f-t);background:var(--violeta-fondo);color:var(--violeta)}
.estado-chip.ok{background:var(--ok-fondo);color:var(--ok)}.estado-chip.err{background:var(--error-fondo);color:var(--error)}.estado-chip.pend{background:var(--pend-fondo);color:var(--pend)}
.dl{display:grid;grid-template-columns:max-content 1fr;gap:6px 16px;margin:0}
.dl dt{font-weight:700;color:var(--navy)}.dl dd{margin:0;word-break:break-word}
.admin-tabla td,.admin-tabla th{font-size:14px}
.oculto{display:none!important}
.chips{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:0}
.chips li{padding:6px 14px;border-radius:999px;background:var(--violeta-fondo);font-size:14.5px}
.cita{margin:0 0 26px;padding:4px 0 4px 20px;border-left:4px solid var(--tiffany)}
.cita p{margin:0;font:700 clamp(19px,2.4vw,24px)/1.4 var(--f-t)}